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How Vinxor Supercharged the Digital Garage of SelectPrestige

Client

SelectPrestige

Industry

Automotive: Experts in Engine Repair and Reconditioning

Location

United Kingdom

SelectPrestige is a reputable UK based engine repair garage with the speciality of high performance and premium vehicle engines. Their physical workshop was flourishing and they were well-known for their accuracy, dependability, and decades of mechanical experience, but their digital presence needed to be rebuilt. They turned to Vinxor In order to build an online platform that could complement their offline expertise and generate qualified leads at scale.

Challenges

Despite superior technical performance and skilled mechanics, SelectPrestige struggled with:
  • No professional website presenting their services and brand
  • Poor search engine visibility in local market
  • Zero digital sales funnel and no online leads
  • No blog structure or keyword strategy for long-term SEO
  • No system in place for lead nurturing or tracking.
They needed a total digital overhaul, not just a website.

Our Strategy

Vinxor, SelectPrestige’s digital growth partner, developed a customized plan centered on:
  • Modern, Quick, and Search-Optimized website development
  • Improved user experience through integration of DVLA registration number search
  • Complete lead management system
  • High-converting content combined with technical and local SEO
  • Paid advertising funnels for instant lead generation
  • Real-time analytics and reports for growth tracking
1. Custom Website design and development
The technology was created with performance, scalability, and user experience in mind. This gave SelectPrestige a robust digital foundation that can grow. A fast, responsive, and conversion-driven website was engineered using:
  • PHP and Laravel for scalable back-end performance
  • Blade Template Engine for dynamic, effective content rendering
  • JQuery, CSS, and JavaScript for seamless UI interactions
  • Result: Faster loading times, cross-device compatibility, and increased time-on-site.

Key features:
We’ve designed this website with business growth in mind so that the garage will stand out online and every visitor will have a smooth experience. Here are some of the most important things that make it useful and powerful:

  • Mobile optimised user interface for modern users
  • UI/UX design with a garage theme to align with branding
  • CMS-ready content structure for upcoming posts and updates
  • Modular design and a clean codebase for easy expansion
  • Structured data and schema markup for improved Google visibility
  • Google Business Profile setup for local search and map pack ranking
  • Result: Improved user experience, quicker load times, and increased visitor engagement.
We added smart automation through a DVLA Reg Lookup API to make the customer journey as easy as possible. This feature takes the guesswork out of finding your car and getting to the right servicing options right away, without having to fill out a lot of papers. This robust vehicle registration lookup API allows users to:
  • Enter their registration number to have vehicle data automatically populated.
  • View service options and engine compatibility instantly.
  • Filter backend data for precise service matching
  • Reduce friction during enquiry and booking
  • Result: Better user satisfaction, increased lead accuracy, and fewer manual inputs.
An effective backend infrastructure is what makes every smooth client experience possible. We made a bespoke CRM that not only stores data, but also helps your team by automating tasks, keeping track of them, and giving you full access to the customer’s journey from the first click to the last booking. a secure portal with integrated CRM features was designed to streamline lead handling:
  • Centralised storage for all customer enquiries
  • Status tracking(e.g new, in progress, completed)
  • Real-time lead activity dashboard
  • Follow-up automation tools for quotes and bookings
  • Result: A seamless workflow from enquiry to service booking, increasing productivity and closing rates.
We designed SelectPrestige’s SEO foundation from the ground up, making it better not just for keywords but also for relevance, trust, and local authority. Every page was optimised for search visibility keeping search intent in mind so that it would be easier to find when people need it. The SEO foundation of SelectPrestige was restored by:
  • Using semantic HTML and appropriate heading structure
  • Employing structured data for "Local Business," "Garage," and "Product"
  • Conducting deep keyword research into technical and long-tail keywords
  • Making blogs landing pages tailored to a particular location or service for:
  • Reconditioned Engines
  • Land Rover Engine Rebuilds
  • Timing Chain Repair Experts
  • Outcome: 2.5x increase in local search visibility and a 3x increase in organic traffic.
We built a full paid advertisement strategy that focuses on intent, not just impressions. Every touchpoint was adjusted to gain more reservations and improve ROI, from retargeting to real-time testing. With an emphasis on high intent traffic, we developed multi-stage PPC campaigns:
  • Geo-targeted Google Ads (Search & Display)
  • Ads that retarget visitors who did not convert
  • A/B tested landing pages with conversion heatmaps
  • Ad extensions such as snippets, callouts, and sitelinks
  • Result: Reduced cost per lead and a consistent stream of qualified service enquiries.
We didn’t just set up analytics tools; we set up a whole reporting system that keeps track of the things that matter. We made sure SelectPrestige constantly knows what’s working, from user experiences to keyword lifts. We set up a powerful analytics suite so that we could make data-driven decisions:
  • Google Analytics 4 with enhanced eCommerce tracking
  • Google Search Console for performance and keyword insights
  • Google Data Studio custom dashboards displaying:
  • Breakdown of the source and medium
  • Keyword movement reports
  • Conversions at the page level
  • Monthly Lead summaries
  • Outcome: Clear, useful insights for ongoing growth and campaign optimization.

Our Digital Solution

13
  • Testimonials

What the Customer Says

"Vinxor provided us with a real digital machine, not just a website. We're tracking everything, getting excellent leads on a regular basis, and finally seeing online growth that matches the quality of our service.”

Prestige Technics Director

Our Continued Collaboration Is Still Fueling Growth

Vinxor keeps up its support for SelectPrestige by:

04.

  • Continuously improve SEO, build backlinks, and speed Making plans for future features such as:
  • AI-powered live chat with support escalation
  • Reconditioned engine e-commerce listings
  • Customer loyalty and service reminder system

01.

  • Marketing reports and monthly performance audits

02.

  • Automated customer follow-ups and email marketing

03.

  • Advanced SEO strategy, including backlink building and page speed optimization

Want Similar Results?

If you’re a specialty garage, local repair service, or mechanical workshop looking to transform clicks into customers, Vinxor has the right technical expertise and marketing muscle.

Visit Vinxor vinxor.co.uk or Schedule your free digital strategy call today!

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