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How Vinxor Supercharged the Digital Presence of Range Rover Garage

Client

Range Rover Garage

Industry

Automotive – Engine Diagnostics, Repairs & Performance Upgrades

Location

United Kingdom

SelectPrestige is a reputable UK based engine repair garage with the speciality of high performance and premium vehicle engines. Their physical workshop was flourishing and they were well-known for their accuracy, dependability, and decades of mechanical experience, but their digital presence needed to be rebuilt. They turned to Vinxor In order to build an online platform that could complement their offline expertise and generate qualified leads at scale.

The Challenge

As an exclusive Range Rover engine repair & diagnostics expert in the UK, this shop earned its name from years of hands-on experience with luxury Land Rover and Range Rover vehicles. Their garage became trusted for accurate diagnostics, as well as engine rebuilds, and for finding the most complicated faults but their online presence didn’t match their mechanical expertise. They needed:
  • A modern, technically polished website reflecting their deep mechanical expertise
  • A frictionless quote system via reg number-based vehicle identification
  • Organic search visibility to compete with other repair specialists
  • A lead tracking ecosystem with CRM integration and post-service follow-up tools
That’s when Range Rover Garage partnered with Vinxor to shift their digital presence from static to fully turbocharged.

Our Strategy

Vinxor developed a tailored digital transformation roadmap with:
  • A quick,responsive, SEO-optimised website made for leads
  • Vehicle data lookup using DVLA registration number API integration
  • Secure client interaction via a custom-built portal
  • Real-time tracking and marketing performance dashboards
  • Targeted local SEO and high-ranking service content
  • Automated lead generation through strategic PPC campaigns and optimized landing pages
1. Customised Website
We built a responsive, scalable, and SEO-optimized website from the ground up using:
  • Front-End Technologies: HTML5, CSS3, JavaScript, JQuery
  • Back-End Technologies: PHP, MySQL
  • Modular, component-driven design for future feature extensibility
  • Garage-inspired visual UI/UX with high engagement value
  • CMS-ready blogging platform for easy updates and organic growth
  • Structured data and schema markup for enhanced search engine visibility
  • Created and optimized Google Business Profile for map pack ranking
  • Result: Faster loading times, cross-device compatibility, and increased time-on-site.
We integrated a vehicle registration number lookup API that pulls real-time vehicle data to:
  • Auto-fill vehicle information in forms
  • Display compatible services/engine types
  • Filter inquiries by engine size/model with backend data matching logic
  • Result: Reduced manual input, higher inquiry accuracy, and increased conversion rates.
We developed a secure customer interaction portal with custom-built CRM capabilities:
  • Centralized storage of inquiry data
  • Status tagging (New, Quoted, Booked, Completed)
  • Real-time lead tracking dashboard
  • Follow-up automation & service workflow tools
  • Result: Seamless lead generation and smart workflow management to maximize booking rates.
Our SEO experts rebuilt the on-site structure using:
  • Semantic HTML and structured heading hierarchy
  • Schema markup for “Garage,” “Product,” and “Local Business”
  • Keyword research and implementation (technical + long-tail)
  • Dedicated landing pages for high-intent terms such as:
  • Land Rover timing chain repair
  • Range Rover engine rebuild
  • Reconditioned engines Essex
  • Result: 3x increase in organic traffic, 2.5x increase in local search impressions.
We launched multi-channel lead generation campaigns:
  • Geo-targeted Google Ads (Search & Display)
  • Retargeting strategies with custom audience lists
  • Landing page A/B testing using heatmaps and scroll-depth analytics
  • Ad extensions for sitelinks, callouts, and structured snippets
  • Result: Consistent, high-converting traffic with cost-per-lead optimized over time.
We installed and customized an analytics suite that included:
  • Google Analytics 4 with enhanced eCommerce tracking
  • Google Search Console for performance and keyword insights
  • Custom dashboards via Google Data Studio for:
  • Page-level conversions
  • Source/medium breakdown
  • Keyword movement reports
  • Monthly lead tracking summaries
  • Result: Clear data-backed insights for continuous marketing performance tuning.

Digital Execution

13
  • Testimonials

What the Customer Says

“We performed well internally, but lacked direction on the internet. Vinxor not only provided a website but also offered us an entire digital engine. As a result, our Range Rover customers can easily find us and we are able to book more jobs without lifting the phone.”

Range Rover Garage Director

Ongoing Growth with Vinxor

Our collaboration does not stop with the launch. Vinxor continues to drive digital growth by providing:

04.

  • Upcoming Features:
  • Live Chat using AI + manual escalation
  • E-commerce listings for rebuilt engines & parts
  • Customer loyalty system with points and reminders

01.

  • Performance audits and growth diagnostics

02.

  • Email marketing automation with service

03.

  • Advanced SEO strategy, including backlink building and page speed optimization

Want These Outcomes?

If you’re a specialty garage, local repair service, or mechanical workshop looking to transform clicks into customers, Vinxor has the right technical expertise and marketing muscle.

Visit Vinxor vinxor.co.uk or Schedule your free digital strategy call today!

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